Editorial policy
How Kickoff Lens decides what to publish, how we handle corrections and how advertising is kept separate.
Accuracy first
Every table, score and statistic on Kickoff Lens comes from match data (see Data sources and methodology). Written summaries only describe those numbers. We do not invent quotes, report rumours or present predictions as fact.
What we cover
The Premier League, La Liga, Serie A, Bundesliga, Ligue 1 and the UEFA Champions League, plus an archive of the 2026 World Cup. Pages are produced in English, Chinese, Spanish, Portuguese, French and Arabic from the same data, so every language shows the same facts.
Automation and review
Tables, previews and recaps are generated automatically once a day from the latest data, using fixed templates. Templates and data checks are reviewed by people; if a page looks wrong we fix the data or the template rather than the single page.
Corrections
If you find an error, tell us through the contact page with the page address and what is wrong. Confirmed errors in source data are fixed on the next daily update; errors in our own templates are fixed as soon as possible. Significant corrections are noted on the affected page.
Advertising and independence
The site is funded by advertising served by Google AdSense. Advertisers have no influence on what we publish, and ads are always visually separate from editorial content. We do not accept paid placements for betting tips or tipster services. Kickoff Lens is not affiliated with any league, club, governing body or data provider.
Names and marks
Competition, club, national team and player names belong to their owners and are used only to identify them. We do not use official logos, crests or broadcast material.